Aaron Regev is the Sales Manager of the home warranty company, Total Home Protection. He’s been hard at work in his industry for several years now, having found himself there because of a long history of working in sales. Today, we get to know this Brooklyn-raised entrepreneur and follow his journey thus far.
Hey! How are you doing? (Has anything been taking over your thoughts these days?)
Aaron Regev: Hello! I’m doing fine, thank you for asking. And, well. I think my thoughts are pretty much on par with what everyone has been thinking about this past year, what with COVID, and all the changes that it brought along with it. As for THP, well, there’s been a lot of adjustments made to make sure that we’re not only keeping up with the times but excelling over our competitors when it comes to providing an experience that would be both efficient and safe for our customers.
What kind of value does having home warranty coverage give to a homeowner?
Aaron Regev: The value of home warranty coverage comes with the peace of mind that it provides our customers. This is especially relevant these days, what with the lockdowns and restrictions enforced upon us by the COVID-19 pandemic. Money is tight for a lot of people, and the cost of having to repair or replace a home appliance or home system might be too much to handle completely out-of-pocket for most. And, of course, with everyone having to stay at home more than ever to prevent the spread of COVID, these repairs or replacements can be crucial to ensuring that everything is comfortable at home.
In all? The peace of mind that comes with knowing that, so long as they have home warranty coverage, they can get their home back in order as soon as possible — with help from a highly qualified professional technician (who are in short supply these days as well) — and not have to worry about footing crazy out-of-pocket costs, is infinitely invaluable in today’s economy.
What has Total Home Protection done in the past year to make sure that they are meeting customer demands?
Aaron Regev: Under our CEO’s (David Seruya) leadership, Total Home Protection has taken multiple steps forward when it comes to our onboarding process, as well as the way we engage with our customers. It’s always been important to us here at THP that we’re supporting our customers 100% of the time, and to make sure that stays true, we’ve been introducing a lot of automation and new technology into our processes to handle the dramatic influx of new customers that need our protection.
As a leader, is there anything that you do to ensure everyone in your team is working at their best?
Aaron Regev: As a leader, you have to communicate with your team clearly. Sometimes that means telling them things that they don’t want to hear. Sometimes it means giving them a push or encouraging them so that they can make their own decisions confidently.
I can be a bit of a tough guy sometimes, for example. But just because I can be stern, doesn’t mean that I don’t treat my team with the same respect that they afford me. I’ve always been very real with my team; I tell them when and where they went wrong. And I also make sure that they have the tools that they need to move forward with their work. And that, should they need assistance from me, they know that my door is always open for them so that they can come in, drop by for a chat, and learn what they need to know.
What’s the work environment like at Total Home Protection?
Aaron Regev: We have a lot to thank our boss, David Seruya, for our work environment. He’s a very inspiring individual who probably knows more about the ins and outs of the home warranty industry than anyone else in the country. And we all respect him for that.
In response to this, I’ve always made it a point to encourage everyone in our team to continue learning anything and everything that they can, partly to emulate our CEO, but also because I want to make sure that everyone is continuing on their own journeys towards self-improvement and growing as individuals so that we can be strong together as a team.
To send us off on a high note, please offer our readers some words of encouragement that can help them continue on their own journeys as entrepreneurs.
Aaron Regev: If you’re aiming to test yourself in the business world at large, make sure that you prepare for competition. Things can get tough out there, and you should know this now rather than later. If you can, start learning about the industry that you’re looking to get into in advance.
Learn about the industry environment, the type of people that work there, how certain processes work, or why they don’t work. Just educate yourself. Focus on improving your skills as an entrepreneur so that you can stand out as a crucial member of any team that you end up in.