You don’t have to think long and hard to understand why the cosmetics industry is a highly competitive one. With beauty being such a valued commodity in society, product innovations that make salon-quality results more attainable and affordable are always going to be in high demand.
Momoi Supe is an eyebrow specialist from the Philippines and entrepreneur behind Strokes Beauty Lab. He was already well-known for his leading eye beauty studio Strokes by Momoi Supe and is now translating his expertise into a product line that puts a professional suite of features in the hands of everyday people – The Brow Artist Collection.
Momoi’s products were designed to embody the makeup artistry made famous with internationally recognised brands but at a much more accessible price. Believing it to be unnecessarily prohibitive to only launch in one country, Momoi excitedly decided that his products needed to reach as many people as possible around the world and give people premium quality results at a price they can reconcile with.
It may come as no surprise that Momoi had his eyes set on conquering the fashion and beauty capital of New York City. After all, New York is a place associated with the high-end luxury his products replicate. Momoi was not content to start small and tip-toe his way around, he wanted to get his products out there because he had absolute faith in them.
Momoi didn’t head into the NYC blind without a plan, he immediately began to network with prominent creatives in the city to develop and shoot an introductory marketing campaign to prepare for the September 2020 launch of the Brow Artist Collection. In doing this, Momoi managed to make Strokes one of the very few Filipino brands to dominate in New York City, contending with major international brands.
While the creative shooting process had many challenges, Momoi’s commitment shone through, and he managed to engage with talented artists who shared his brand’s vision. By putting in this hard work early-on, the rest was able to flow seamlessly and produce incredible results.
With the September launch date just around the corner, everyone’s holding their breath in excited anticipation to see Momoi’s vision brought to life.
Follow Strokes Beauty Lab via Instagram – @strokesbeautylab