HomeNewsA Comprehensive Guide to the Different PPC Ad Formats

A Comprehensive Guide to the Different PPC Ad Formats

At the moment, many brands are already using pay-per-click advertising and are generating huge amounts of visits to their site. Such actions help increase the number of leads, and sales and double the income. Before moving on to using contextual advertising, you need to familiarize yourself with what it is and everything you need to know about it.

PPC is an advertising strategy that means that the company only has to pay for every click on its ad. These ads usually appear at the top of the Google search engine and other platforms through which users search. In addition, you can use a free video reverser and create successful videos that will attract a huge number of customers to your brand.

It’s important to remember that PPC marketing companies most often operate through auctions, in which advertisers bid for keywords that will show up in searches. Keywords can be different, but the main thing is that they reflect the request that the user makes to find a particular service.

As a result, if the bet on these words wins, then a certain platform will show an ad in the search, and if this ad is relevant, then network users will pay attention to it and go to your company’s website with a single click. Read this article and learn the steps on how to set up your PPC advertising campaign and be successful.

Steps to Launch a PPC Advertising Campaign

Often, launching the first PPC advertising campaign becomes quite a challenge for many entrepreneurs, especially when they have not previously encountered this kind of advertising and are newbies. Our experts shared helpful tips and prepared a few steps for you on what you need to know to start a successful launch.

  • First of all, you need to start by choosing the platform on which you will publish commercials and create your advertising account. Once you have decided which type of PPC advertising campaign you will use, you need to choose the appropriate platform.
    To create your ad account, you will need to provide some information, such as first name, last name or company name, email address, and website. In addition, it is important to decide on the software with which you will create successful videos. You can use the OpenShot video editor and make breathtaking videos that will attract the attention of a huge number of users.
  • Next, you need to find the target keywords, because the PPC advertising campaign is based on this. It’s important to get your targeting right for your ad to get the most bang for your buck. This process may seem complicated, but it is not. You will surely be able to find the right keywords only through research.
  • Decide on a budget. For you to be able to easily monitor the effectiveness of your PPC advertising campaign, you need to choose a consistent budget that will help you with this. To do this, you need to decide how much you are willing to spend per month or week.
    Try to set the cost based on the number of clicks per day and be sure that you will not feel a loss. In addition, choose the software with which you will create successful videos and also include the cost of services in your calculations. A great option is DaVinci Resolve 18 video editor, which has many free tools that you can use at no extra cost.
  • All you have to do next is track the performance of your ads and create new engaging videos with Lightworks and get user interaction. Update and improve your ads regularly and make sure that there are more clicks, now you know how to do it!


In today’s world, many entrepreneurs have already started to use the PPC advertising campaign and create an incredible connection with users. This type of advertising is one of the most effective and allows you to attract the attention of potential customers and send them to your site. Remember that before setting up this type of advertising, you need to carefully familiarize yourself with what it is, how it works, and what you need to follow to be successful.