Amer Safaee was born into a poor family in Daykundi in 1980. From young, he knew he didn’t want to be stuck in the cycle of poverty, and he worked hard to get to where he is today. Eventually, he founded Bama Security Group, a business specializing in network security, software and hardware sales and services. Upon local success, Amer expanded his firm’s reach into 10 different countries including Tajikistan, Turkey, United Arab Emirates, United Kingdom, Germany and much more.
In the running of Bama Security Group, Amer has had to fulfil many different roles ranging from sales to marketing and logistics. Amer’s displays a distinct ability to learn quickly and problem-solve.
In addition to this, he decided to diversify his investments. Being a big fan of fashion and beauty, he decided to invest in ZAZZ, a beauty and fashion company based in 5 different countries.
In order to achieve all of the above, Amer follows some of his own business principles. One of these is not to be scared of risk in business. This lack of fear helped him to make important business decisions that ultimately led his business to success. Furthermore, Amer believes ethics should be followed in business, and your business should not damage and be unfair to anyone.
The final principle that was key in his success was to never give up from a failure. Two times in his life, his investments have gone wrong, and he had lost a lot. Through perseverance, he was able to ultimately find success.
Amer’s story should be inspiring for many people no matter who they are, whether they have experienced poverty or not. Amer simply demonstrates that through perseverance and genuine hard work that you can get ahead of those who are doing the bare minimum and become a force to be reckoned with in the business world.